Dental trends are a great way to predict next steps for your dental practice. From clinical procedures to marketing strategies, dental trends are what to plan around.
That’s why, every new year it’s vital to have a plan set in place. Oftentimes, this happens toward the end of the previous year. But let’s face it, 2020 was no ordinary year and the COVID-19 pandemic monopolized way of life and business as we know it.
If you didn’t get a chance to put an action plan in place for your dental practice, have no fear, the folks at Dental Whale did.
As a way to thank employees and vendors, the organization prepared a thorough and thoughtfully-put-together 2021 industry-related action plan.
In his end of the year thank you letter, Dental Whale Leader Joe Cavaretta wrote, “As a token of our appreciation for the incredible resilience you have demonstrated this past year, we would like to provide you with an extra tool to help make achieving your goals a little easier.”
With more than two decades of industry experience, including 18 years at Henry Schein, Cavaretta has spent the past two years at Dental Whale creating the bridge between the existing industry, its evolution, and future of dental.
He said the Dental Whale 2021 Dental Action Plan is “a 12-month calendar featuring monthly goals, to dos, trends to watch out for, and suggestions for improving your practice.”
What’s great about this dental action plan is that it was created by the go-to provider of choice for over 19,000 private dentists and DSOs seeking innovative solutions and education to optimize their businesses. (Click on the button below to download the 2021 dental trends and action plan calendar)
Furthermore, it’s a tool that will drive their teams forward for the remainder of the year (and yours too just as soon as you download it).
How COVID-19 Affects Your Action Plan
One of the biggest hurdles of 2020 was the COVID-19 pandemic. While many businesses had to shut down, many dental practices were able to quickly get back in business.
Reason for this, the industry already followed high standards of care, which included wearing personal protective equipment (PPE).
Still, having the go-ahead to remain open came with a price: less patients and less profits.
During the summer of last year, the ADA suggested that 2020 dental spending would be 38% lower when compared to the previous year. They cited an additional decline in 2021 of 20%.
As we start out 2021, COVID restrictions are still in place and cases are spiking. Despite this being the case, your action plan for this year needs to take into consideration how the current economy affects your business.
Keeping that in mind, consider COVID-proofing the following seven components of your dental action plan to set a prosperous foundation for the year ahead.
- Education (patient and partner)
- Brand (reputation and awareness)
- Growth strategies (long-term and multi-channel)
- Demand generation
- Public relations
- Communication (internal and external)
- Clinical Procedures (elective and nonelective)
Included in the 2021 Dental Action Plan are dental trends, month over month, for you to consider when ramping up your strategies for each one of these components.
Download the Action Plan and Schedule Your No-Cost Practice Health Assessment
If you’ve read all the way to this point and have not downloaded the 2021 Dental Action Plan, stop and do so now.
Additionally, a great way to know if you’re slated for a profitable year is to schedule your no-cost practice health assessment. Basically, it’s a SWOT analysis for your business based on actual data points.
If you really want to get started out on the right foot this year, take the free practice health assessment that Breakaway Consulting is offering. It’s a cost-free way of learning key insights about your practice to help build wealth.
You can learn more about it by reading my interview with Breakaway Consulting Leader Tammy Barker entitled, Dental Practice Management & How to Assess Your Practice’s Health.
Right now, you should be doing everything within your power (and budget) to make sure your practice succeeds in 2021. Luckily, the tools being offered in this article won’t cost you a cent.
Simply click the button below, and find out if 2021 looks promising or what you can do to ensure it turns out in your favor.